Rooms exude 1970s glamour, with vintage references including Roberts radios, clunky rotary-dial phones beside the beds, and TVs hidden behind tapestries designed by local artists. Housed in a brutalist former government ministry, the look inside is utilitarian but sultry: Geometric features and original waffled concrete ceilings are softened by layered fabrics, bold patterns, and Murano glass chandeliers. In a region where hotels tend to rely on being the biggest, boldest, and most expensive to draw attention, The Ned Doha has chosen instead to embody supreme stylishness. With any luck, the clear skies above will be filled with shooting stars. Nights here are for campfires beneath the constellations that guided ancient Arabian nomads across these deserts. The Rock Pool, squeezed between natural sandstone pinnacles next to the spa, has what must be one of the most spectacular settings anywhere for an infinity pool.
After a hot day of exploring AlUla’s extraordinary Nabataean tombs, coming home and sinking into a private plunge pool feels like the ultimate treat. Light and spaciousness reign inside calmingly minimal villas, with shaded lounging spaces and firepits outdoors all are set against the backdrop of the surrounding honey-colored rock formations that have been carved by wind and water for millennia. Its villas are practically camouflaged, with their surfaces textured like the sands and batwing-shaped canopies protecting them from the sun. Drive through AlUla’s Ashar Valley and there’s a chance you won’t even notice this new desert outpost.
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